KUPASONLINE.COM — Social media is an online media where users can easily participate, share, create content or write.
In the digital era like now, small children to adults must have social media. This certainly makes it easier for you to provide various information for various ages.
Not only for sharing information, social media has also become a means of communicating and interacting online to do business marketing.
As an entrepreneur who just owns a business, finding and finding a target market is one of the difficult things. But most likely you can achieve by utilizing social media.
Not only that, social media can indirectly help you grow your business. Here are some reasons why you must have social media.
Get to Know Customers Closer
The key to success in a business is to know its customers more closely. By having social media for business, the process of identifying customers becomes easier.
Try using supporting tools such as Facebook Insights to learn the dominant language spoken among social media users (age or gender).
This information can assist in the process of branding and promotion to the right target.
In using it, you also need to look at the age trend of each social media user as a reference in choosing promotional channels to create content that can attract targets.
Listening to Customer Desires
Positive and negative feedback from consumers is one of the important things that can improve the quality of a business for the better.
Through social media, you will be able to quickly receive feedback from customers. Usually they will send comments on a post or send direct messages directly.
With social media, you can also find out what customers want and need.
Social media can also be a tool or tool to measure the level of customer satisfaction with the product or service that you have.
Respond Quickly
After customers respond via social media, as a good company, you must respond properly and quickly to all feedback. If in the past customers complained by telephone, now they will submit complaints via social media.
However, most companies only focus on answering complaints via telephone and ignore complaints via social media. In fact, complaints on social media can be read quickly by customers who follow your social media.
So never ignore a single comment on social media and try to create SOPs for handling complaints and inquiries via social media.
Seeing Market Competition
Through social media, you can get various information from competitors. From the information obtained, you can analyze this information to find out the strengths and weaknesses of competitors to improve marketing strategies.
Try to pay attention to competitors’ followers and see how they market their products. Armed with this information, you can easily create marketing strategies and plans, to develop content that fits your target.
You can also start making digital promos by distributing referral codes or creating social media activities such as photo contests or quizzes to attract and increase market competitiveness.
Increase Website Visitors
The more website visitors, the greater the chance of your product being purchased.
In this case, social media marketing can help increase website visitors and have a positive impact on ranking websites on Google pages.
If you have interesting content, your website can also get a lot of traffic which has a positive impact on SEO. So, to increase visitors and traffic to the website, don’t forget to provide a link in each of your social media posts.
But, you also need to pay attention to what content you are going to post, don’t let it not match the intended link.
Those are some reasons why you should start having social media as a company asset. With social media, your customers can more easily find and find information about the products or services you sell.
Apart from social media to analyze and attract customers, you also need financial reports for business development.
Journal is online accounting software that helps make financial reports easily, quickly, safely and comfortably, for example with service company accounting software.
With the Journal financial management application, you can also monitor business finances anywhere and anytime. For those of you who are also online store owners, try using an online shop bookkeeping application to help with your work.(*)
