KUPASONLINE.COM–In a world where many people provide services such as SEO and Google Ads management, it is critical to stand out and be as knowledgeable as possible.
Google Ads Certification can benefit both seasoned veterans and new professionals.
It is the most trusted credential and source of training in the industry, as it is an industry standard with content directly tied to the Google Ads platform.
What Does Google Ads Certification Entail?
Google Ads certification is a process through which Google recognizes marketers as online advertising experts.
Individuals who pass the Ads certification exams receive a personalized certificate and, if affiliated with a company, can contribute to the company’s Google Partner credentials.
The program, like many other Google products, properties, and initiatives, has evolved over time.
The certification program was self-contained, with a fee for taking exams.
That changed with the creation of the Google Partners program, which evolved further with the migration to the Google Academy for Ads in 2018 and, more recently, a rebranding to Skillshop.
Individual certification continues to operate in the same manner as it has for several years, with training content and exams.
The certification has become a minimum or expected requirement for entry-level search marketing roles in agencies and corporations over the years.
Even when I hire someone to go through our training program, I know they are willing to invest time and understand the significance of taking the step of becoming certified.
Google’s basic level of subject matter exposure is far more specific than what a school textbook can provide on how Google Ads works.
Individual certification continues to operate in the same manner as it has for several years, with training content and exams.
Furthermore, there is value in affiliating with someone who is already certified with my agency’s Google Partner account.
This step-by-step guide will walk you through the process of becoming Ads certified, which can be a confusing process if you are doing it for the first time or returning only annually or occasionally for recertification.
Step 1: Begin Using Skillshop
