Google Keyword Planner is currently one of the most popular tools used by the industry in improving digital marketing strategies.
This service owned by Google Ads serves to carry out keyword studies to maximize SEO and SEM.
In the world of business, choosing the right keywords really ensures the success of digital marketing, be it through the web, social media, or e-commerce.
If the keywords you choose are suitable for your target market, your selling website will automatically appear at the top of Google search rankings.
Then, what exactly is Google Keyword Planner and how does it work as a keyword study tool? Come on, follow this next full description!
As the name implies, this Google-owned tool has been proven effective for conducting research and generating keywords based on the type of product you are selling.
At the very least, you must select the most relevant keywords in order to reach more clients.
Basically, Keyword Planner is a part of Google Ads, but you can use it for other purposes, such as keyword research for SEO without having to advertise on Google.
Methods of Using Google Keyword Planner
The method of using Google Keyword Planner is very easy, here are the steps that you can follow:
Sign in to Google Ads Account
The initial stage is that you must open the Google Adwords page. Because Keyword Planner is being part of the Adwords service, you must first login through your Google Ads account.