Benefits of Social Media Marketing for Business and Strategies to Run It

MORESPOT.COM — Not just a photo and information sharing platform, the growth of social media users has also had a positive impact on many aspects, including business. Proper use of social media can bring great exposure to a company.

Seeing this, it is very unfortunate if online businesses do not take part in promotions or simply introduce their products via social media.

However, using social media as a promotional platform also requires the right techniques and methods. How to optimize the use of good social media? How big are the benefits of social media for promotion? Check out the following reviews!


Social media can provide many benefits for businesses. Among others are:

Cost Savings

Social media marketing is the most effective strategy and can be done on a shoestring budget. Various choices of social media applications are available and you can download them for free. There is no charge for creating an account. The paid promotion options that you decide to invest in are likely to be doable at a relatively low cost.

If you decide to use paid advertising on social media, be sure to choose the plan with the lowest cost first, then monitor the performance of the ads. If advertising has a positive impact on business development, try to combine it with other strategies.

Brand Awareness Raising

Social media is a cost-effective digital marketing method that can be used to increase the popularity of your business brand. With the right strategy, your brand can have the opportunity to get high awareness.

Brand recognition can be even better if it’s accompanied by decent quality content. This is because any content that you share will be introduced to new individuals and can direct them to become potential customers. The key is, the more individuals who see your content, the better the impact.

Higher Transactions

With a wider reach, there are opportunities for transactions to occur on your product. Every article, photo, video, and comment can direct potential customers to visit your business website. Another effect, this can increase the number of visits or traffic.

Digital marketing is preferred by customers who have interactive and humane. The more interesting and useful the content you share, the more likely they are to use the product or service you offer.


From the explanation above, it can be seen that there are many benefits of using social media for business. However, to get these benefits, you need to apply the right strategy. Among others are:

Post at the Right Time

Not only consistently posting quality content, you also need to pay attention to the right time to do it.

Each account has a different posting schedule, depending on the engagement or reach trend created. For example, business A has large traffic on Monday, Wednesday and Thursday at 10 am. Meanwhile, business B has high traffic on Sundays, Tuesdays and Thursdays at 4 pm.

Therefore, after posting content on social media, you should monitor it through the dashboard to find out the days and dates that are busy seeing the audience. Use this busy time for promotional posts for the products or services you offer.

Sweetener Bio Social Media

The bio feature on social media has the potential to be one of the things new visitors and potential customers see when visiting your profile. So, there’s no reason to skip your Instagram Bio!

There is some important information that you can display, such as who you are, the products or services offered, contacts that can be contacted, to special offers that potential customers can get.

Write Captivating Titles and Captions

Crafting words for content on social media requires more effort. If possible, hire people who are experts in copywriting or content writing.

Try to always experiment and test each content related to the title and text to suit the target audience. When you have found the appropriate formula, maintain the color and style of language in each content post.

Always Remember Your Audience

Not all audiences are the same. Take the time to dig into data from the audience to find out more precise targets. For example, if your business targets women, then the style of language used is certainly different from a business that targets men.

Always have a good relationship with the audience so they feel close to your business. It is not impossible that interactive will continue to be built. This can have a positive impact for your business.

Optimizing social media marketing is indeed very effective for expanding reach and increasing brand awareness to create transactions. A professional E-commerce website can be the solution.

The E-Commerce Starter Package from the ICUBE Rapid Deployment Program can help you have a professional Magento-based e-commerce website in just one dashboard control.(*)

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