Google Keyword Planner is currently one of the most popular tools used by the industry in improving digital marketing strategies.
This service owned by Google Ads serves to carry out keyword studies to maximize SEO and SEM.
In the world of business, choosing the right keywords really ensures the success of digital marketing, be it through the web, social media, or e-commerce.
If the keywords you choose are suitable for your target market, your selling website will automatically appear at the top of Google search rankings.
Then, what exactly is Google Keyword Planner and how does it work as a keyword study tool? Come on, follow this next full description!
As the name implies, this Google-owned tool has been proven effective for conducting research and generating keywords based on the type of product you are selling.
At the very least, you must select the most relevant keywords in order to reach more clients.
Basically, Keyword Planner is a part of Google Ads, but you can use it for other purposes, such as keyword research for SEO without having to advertise on Google.
Methods of Using Google Keyword Planner
The method of using Google Keyword Planner is very easy, here are the steps that you can follow:
Sign in to Google Ads Account
The initial stage is that you must open the Google Adwords page. Because Keyword Planner is being part of the Adwords service, you must first login through your Google Ads account.
Also read: 5 Advantages of Google Adwords for Business Advertising
Menu Selection “Go to Keyword Planner”
After opening the Google Adwords website, click the “Go to Keyword Planner” menu and select the “Recent Google Ads Account” menu. If you already have an account, click “Change Google Account” and then select the e-mail that has been listed.
Select “Experienced with Google Ads” or “Move to Expert Form”
Click “Create an account without a campaign”
Press “Submit”
Select the symbol “Tools” or “Equipment and set”
In this section, select the “Keyword Planner” feature in the “Planning” or “Programming” menu. Once located in the Keyword Planner tool, you will be presented with 2 ways to search keywords, namely:
Discover new keywords or create new keywords
Get search load capacity and forecast or search load capacity search and forecast
Once located on the Google Keyword Planner page, you can immediately perform a keyword search by selecting the method that has been mentioned earlier. Next are the steps for searching keywords based on 2 procedures contained in Keyword Planner:
1. Discover New keywords
As a business actor who carries out digital marketing, you must always update with the development of keyword styles, especially those related to your selling products. Therefore, use this feature to carry out the latest keyword research.
As an illustration, if you are a fashion business owner, you can type the word “fashion” in the search field and press “Have Results”.
After that, Keyword Planner will provide a record of keywords related to fashion products. Or if you are setting up a culinary business, type in the word “meal” to find relevant keywords.
From each result that appears, you can see the general monthly search, competition level, and more.
Also read: Google Studio Information: Interpretation, Advantages, and Methods of Use
2. Get Search Loading and Forecast
When you have found the right keywords, the next step is to find out the search load and estimate of those keywords. Simply type in the password of your choice then press “Get Started”.
After that, Keyword Planner will show the general monthly searches, the amount of competition, and so on.
3. Looking at the Keywords of Competitor Brands
You can use this stage to find inspiration for what keywords are often used by competing brands. The trick is to open the “Discover New Keyword” menu and then enter a competitor’s web link.
Next, you can see some of the keywords they use. (*)
